The future has not arrived yet but right now AI is arriving in Search Engine Optimization and soon we will be seeing AI tools generating websites for us.

Imagine giving an AI the order: “Create a website for a Web Bureau that radiates trust, has a booking section and 4 sub pages with the topics Web Design, SEO, Contact information, Prices, gallery and a blog with 4000 words articles on SEO for WordPress, Must have plugins for WordPress, Proven strategies for Affiliate Marketing and How to launch a Mail Campaign. I want the web site in light colors.”

Well, guess what! It is coming! And it is coming fast.

If you have followed ChatGPT and other AI’s on the Internet you might agree that AI is developing exponentially.

The way that organizations approach website design and search engine optimization (SEO) is fast changing thanks to artificial intelligence (AI). AI can assist companies in enhancing their search rankings and developing websites with truly amazing user experiences because of its capacity for processing and analyzing massive volumes of data.

Machine learning algorithms are one of the most important ways that AI can be utilized to enhance SEO. These algorithms can examine the structure and content of a website as well as user behavior to find patterns and trends that can be leveraged to improve search rankings.

Using natural language processing (NLP) methods is another way AI may be utilized to enhance SEO. The usage of NLP, which enables robots to comprehend and interpret human language, can enhance the relevancy and readability of a website’s content. NLP can be used, for instance, to determine the primary subjects covered by a website’s content and to make sure that it is written in a way that is simple for both search engines and ordinary people to comprehend.

The following are some benefits of applying AI to SEO:

• AI may examine the structure and content of a website to find trends and patterns that can be leveraged to raise search rankings.
• The best keywords for bringing visitors to a website can be found using machine learning algorithms.
• AI can be used to improve a website’s structure so that search engine bots can crawl it fast and easy.
• It is possible to increase a website’s content’s relevancy and readability by utilizing natural language processing (NLP) tools.
• In order to make sure that the information is created in a way that is understandable to both search engines and human users, NLP enables robots to comprehend and interpret human language.
• AI can be utilized to develop flexible and individualized website designs and layouts.
• Businesses can employ machine learning algorithms to monitor user activity on a website and make data-driven choices about how to enhance the user experience.
• By locating bottlenecks and inefficiencies and improving the site’s architecture and code, AI can be used to increase the performance, speed and the user experience of websites.
• Businesses can benefit from AI by attracting more customers, increasing conversions, and enhancing the entire user experience.
• AI-based solutions can offer consumers a personalized and engaging experience that makes it simple for them to access the information they need and finish tasks on the website.

AI can be used to design gorgeous websites with excellent user experiences in addition to enhancing SEO. Using chatbots and virtual assistants is one approach to accomplish this. Users can enjoy an interactive and personalized experience thanks to these technologies, which makes it simple for them to obtain the information they require and finish tasks on the website. Additionally, businesses can make data-driven decisions on how to enhance the user experience by using machine learning algorithms to study user behavior on a website.

AI can also be used to design and build dynamic, personalized website layouts. Machine learning algorithms can be used to develop personalized layouts that are catered to the requirements of specific users by examining user behavior and preferences. By making it simpler for visitors to find the information they need and execute tasks, this can enhance the website’s usability overall.

Last but not least, AI can help with website performance and speed. Machine learning techniques can be used to optimize the site’s code and infrastructure, making it faster and more responsive for users by evaluating website data and finding bottlenecks and inefficiencies.

AI is fundamentally altering how companies approach SEO and website design. AI can assist companies in enhancing their search rankings and developing websites with truly amazing user experiences because to its capacity for processing and analyzing massive volumes of data. AI will have access to billions of websites and can easily extract information about best user experience and best SEO.  Beyond any doubt AI may assist organizations in making data-driven decisions and enhancing website performance and speed through the use of machine learning algorithms, natural language processing techniques, chatbots, virtual assistants, and dynamic and personalized website layouts and designs. AI can therefore assist organizations in attracting more customers, increasing conversions, and enhancing the user experience as a whole.

The use of AI leaves us with some big questions.

• Will AI take over EVERYTHING?
• Will AI be able to maintain and develop itself?
• Will mankind be permanently unemployed?
• If the entire Internet – including libraries, science and education is written by AI – what about ethics?

AI Generated Content.

It is worth mentioning what Google says about AI generated content.

https://developers.google.com/search/blog/2023/02/google-search-and-ai-content?hl=en

Google prioritize EEAT content. Expertise, Experience, Authoritativeness and Trustworthiness. It doesn’t matter if your content is AI generated as long as you bring great content to the table.

Google are still rewaring high quality content, however it is produced.

Unfortunately Google has a quite konservative attitude towards new content. Content that is rewarded is from RELIABLE sources, NOT information that contradicts well-established consensus! This means new ideas will have a hard time and will limit human progress. As usual!

But by all means, use all the AI you want as long as you produce EEAT content.

Here is a blog that tries to predict the future within the next 50 years.